At TUI UK & Ireland we live by four values and these, together with associated behaviours, enable each of us to have the highest level of engagement in our business helping us to reach our vision – making holidays special. This is important because the higher our personal performance, the higher our overall business performance which ensures that we deliver the best for our customers, that we get more out of our time at work.

Customer obsessed

We respect our customers and never forget that they choose to spend their leisure time with us. We have a duty to maintain their trust and anticipate their desires, so everything we do is with them in mind.

Playing to win

We’re passionate about winning with integrity. That’s why we seek the ideas and trends that change leisure time markets for the better.

Value driven

We share an entrepreneurial streak and look for opportunities that have a commercial advantage for us and add value to our customer’s experience. We predict, translate and bring to market new leisure-time products based on their genuine appeal to customers.

Responsible leadership

We’re committed to development and making a positive impact on society.